Our roots can be traced back 30 years to a small shop that was established by professional anglers in the legendary geographical region of southern Siberia. In this vast region of the Altai Mountains located at the gates of Europe and Asia surrounded by spanning tundra, coniferous forest, thousands of lakes and winding rivers, our products were created and tested in the harshest conditions by professional anglers and outdoorsmen.
Today, that small shop founded by outdoorsmen in the heart of the Altai Republic to manufacture and sell lures, tackle, waders, fishing rods, ice augers, fish boxes, fishing bait and outdoor gear for local fishermen, is a global manufacturer of more than 5000 quality outdoor sporting goods that are distributed throughout the world. Our main manufacturing facility is a modern 300,000 square foot factory with the latest high-tech equipment and stringent quality control procedures.
Our vision is to make outdoor recreation enjoyable and accessible to all who enjoy spending time outdoors. Our team includes designers, engineers, professional anglers, outdoorsmen and other dedicated outdoor enthusiasts whose mission is to offer our customers incredible products at great prices and help connect them with nature. Please join us and a community of other outdoor lovers around the world to help get more people outdoors!